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What I'd Wear: Easter



It's arrived. That time of year when pastels reign. Soft hues have been on the radar for a while, but it's a trend I'd happily leave on the racks. I love them for macarons and petit fours; dresses and pants not as much. I was excited when pale, tinted coats came out in the winter as a counterpoint to the heavy, saturated colors that we expect for that season. I guess that's why it's hard for me to embrace the pales come spring, especially Easter. They're so expected. But I thought if I was going to do a pastel blog, why not embrace the trend and see if I could find a way to make it work for me. I'd go about it like this: a soft floral print that reads mostly neutral with a wash of color, in this case a buttery yellow; a solid embellished top serving as an anchor; a bright handbag; contrast scarf and a snuggly sweater to round it out. Yes, in this outfit I would happily search high and low for Easter eggs and eat too much at brunch or dinner.


Coming Up Roses: Spring Fashion Shoot

Deva is wearing: Tracy Reese Tee Dress in Sugarpink, $355 / Molly M bag, $90 / tiro tiro bracelet, $110 / Tribal Links earrings, $45. All items sold at Cameron Marks.

There's no better way to celebrate the arrival of spring than by wearing a festive frock. In this case, make it something patterened, floral, and vibrant. But give florals an updated and sophisticated spin with a dress like this one by Tracy Reese. The side details give it a subtle edge. Pair with your hair down, soft makeup, and cool brass or gold accessories. You'll be the star of your own garden party. 

Photographer: Nick Chao. Creative Director: Christa Martin. Model: Deva Blaisdell-AndersonFashion Stylist: Ellie VilmenayMakeup Artist: Jillian Wilkey. Hair Stylist: Pat Valenzuela.  Clothing and jewelry found at Cameron Marks.


In Full Bloom: Spring Fashion

Deva is wearing: Sam and Lavi top, $155 / Maison Scotch, Scotch and Soda Miami Relaxed Fit Pant, $99 / In God We Trust cuff, $250 / Odette ring, $149 / MH necklace, $168 / Earrings by Fail, $78 / Tracey Tanner cobalt clutch, $82. (All items sold at Cameron Marks.)

Spring weather has arrived and fashion forward women are donning florals in a new way. To get this look, pair a vibrant top with striped pants. It's an unexpected, striking choice that will keep all eyes on you. Top the entire look off with gold statement jewelry and a bright, sparkly blue bag by one of our favorite leather designers, Tracey Tanner. Even though fragrant blossoms abound, you'll be the wild flower.

Photographer: Nick Chao. Creative Director: Christa Martin. Model: Deva Blaisdell-Anderson. Fashion Stylist: Ellie VilmenayMakeup Artist: Jillian Wilkey. Hair Stylist: Pat Valenzuela.  Clothing and jewelry found at Cameron Marks.


Eco-Fashion Report: Mata Traders' Spring Collection



The Penny Rose readers may remember Mata Traders, the “fair trade fashion” company that we spotlighted last May. (The chunky yellow necklace featured in my last post was another Mata Traders treasure—one that I am now happy to say I own.) I was excited to recently discover Mata Traders’ Spring 2014 Collection, and recommend checking it out. The new lineup (a few items from which are spotlighted above) is characterized by cheery, simple, feminine dresses and more stylish statement jewelry. The designs are even more impressive when you take into account the production limitations the company operates within—all of its items are made by women’s cooperatives in India and Nepal. If the concept of female-led ethical fashion enterprises piques your interest, give this recent Forbes article, titled “Ethical Chic: How Women Can Change The Fashion Industry,” a read. 


Indie City: Lotfi

Indie City is a monthly column featuring unique independent designers and artisans, and written by Sydney Pfaff, owner of LEGION in San Francisco.

For the first installment of Indie City, it seemed only fitting to feature an artist close to home. Lotfi is a clothing and accessories line based in San Francisco. Venezuela-born Sharareh Lotfi started her eponymous line in 2011 with the intention of making her own textiles.

Her simple silhouettes feature prints made in collaboration with her illustrator husband, Chris Koehler. The very first textiles for Lotfi were actually based on a series of his oil paintings. While Koehler has a much more detailed sensibility, Shara’s strength lies in creating more abstract patterns, making them a well-balanced team.

Each piece is constructed in San Francisco using chemical-free dyes and pigments on organic fabrics and natural materials. She designs everything from her home studio in the Mission District. Shara’s love of the moon and its many phases is often revealed in her digitally printed textiles, particularly in her spring 2014 collection. A couple of my favorites from the collection include a navy moon phase-printed tank and her popular moon phase folded clutch in denim. The line will be available in stores later this month.

Sydney Pfaff is a San Francisco-based shop owner ( and freelance writer ( Lotfi spring 14 lookbook photos by Valeda Stull (